Over the last couple of decades, the growth of the internet has steadily been eating away at traditional advertising revenue. For instance, marketing channels like newspaper, magazine, and billboard ads have taken a big hit. It’s safe to say that the marketing landscape has undergone a monumental shift and will never be the same again.
Digital marketing also has many more facets than the interruptive nature of traditional marketing practices. For example, engaging and interacting with an audience is key to a successful digital marketing campaign. On the contrary, a strategy is not possible with display ads in magazines.
A high level of proficiency in digital marketing techniques create meaningful connections with an audience. Therefore building a brand presence is a lot more straightforward. However, without the proper training, the processes and methodologies used in digital marketing may be overwhelming for many business owners. Especially those who are used to more traditional marketing methods.
This is where you come in. The digital marketing skills you gain at NZIE will be an asset for your company! But first, you have to convince your employer to invest in your education.
Why a Digital Marketing Course?
A digital marketing professional with skills in social media marketing, paid advertising, and content can help businesses achieve incredible growth. However, online marketing campaigns require a deeper understanding of the more technical aspects than most other marketing mediums. For that reason, a strong desire to keep up with rapid changes of the digital marketing industry is essential.
Creating a successful digital marketing campaign will require a skills upgrade. Enterprising employees will need a few compelling arguments for convincing employers to pay for their education in digital marketing.
One of the best ways to convince a manager, that investing in your education is a wise investment, is to show them how much they stand to lose. As in, showcasing the result of not having a skilled and qualified digital marketing professional on their team. Here are some ideas to convince your employer that paying for your education is a worthwhile investment for the company.
Learn How to Attract More Leads with an SEO Course
Every business, regardless of industry, should have a website. E-Commerce sales are rising, and more people are turning to an internet-first approach when researching a new business. It’s easy to do because every pocket is carrying an internet-enabled smartphone.
If your company doesn’t have an optimised website, they’re missing out on leads going to competitors who do have one! NZIE’s SEO course will give you the skills to improve your organisation’s position in Google’s search engine.
- website auditing
- on-page and off-page optimisation strategies
- keyword research
- and other SEO-related skills
As a result, you will improve your company’s profit margins by attracting more leads from search engine results. In addition, NZIE offers a digital marketing course covering website design principles and content marketing strategies. These marketing skills are great for companies that don’t yet have a website.
A few convincing statistics you can present to your employer include:
- 97% of consumers research a new business online, and most research starts with a Google search. [*1]
- In 2020, slow loading sites cost online companies $2.6 billion. [*2]
- 30% of consumers won’t engage with a company if it doesn’t have a website. [*3]
- B2B buyers perform an average of 12 online searches before engaging with a website. [*4]
Create and Retain Loyal Customers Through Effective Social Media Campaigns
Consumers are increasingly turning to social media platforms like Facebook and Twitter for customer support rather than making a phone call. With an “always on” digital world this approach is more convenient. Because they can post a query at any time of the day or night, and avoid getting put on hold. In saying so, the demand for a prompt reply also comes with the territory.
An expertly managed social media presence also helps businesses in other ways. You can create human connections on social media, build your brand presence, inspire engagement and trust. Moreover you can show off your organisation as an authority in the industry or share behind-the-scenes content.
Platforms like LinkedIn and Instagram are also fantastic lead generation tools when you know how to use them. For example, a UK retirement community, managed to generate 4.3 times more sales leads than the previous year! Just by working with a digital marketing professional. [*5]
The NZIE social media course will help your company achieve similar results. Specifically by showing you how to identify the best platforms for your industry. In addition to helping you create effective campaigns on each of them and building a cohesive platform strategy.
Stay Competitive in an Increasingly Connected World
B2B Buyers increasingly rely on website content to make purchasing decisions. According to Blue Corona, 62% B2B buyers say they base their final decision on a website’s digital content alone. [*6] What does your website content say about you and your business?
If your company is B2B, then building a website and developing a content marketing plan will ensure you remain competitive. Especially in the current digital landscape.
Create a Better ROI on Investment for Paid Advertising Channels
Using social media advertising platforms requires a complex understanding of how conversion marketing works. Whereby you continually improve conversions by targeting a highly qualified audience with the right visual and marketing messages.
Many factors can increase your ad cost, and it’s very easy to spend a significant sum with no return. All because you have not targeted the right audience and optimised your ad sets.
You will regain the company’s investment many times from a decent social media course. Because you will develop the skills necessary for making sizable gains in ROI for your organisation’s marketing campaign.
Show Your Employer the Value of Skills Taught at NZIE
The NZIE digital marketing course is a comprehensive diploma covering all the major facets of digital marketing. You will develop skills for creating compelling, engaging content, study digital design principles, and develop your skills for mobile marketing too.
NZIE’s digital marketing school also includes short courses in social media and SEO to round out your skillset. Tutors are professionals who have honed their skills in the real world. Therefore you can be sure you are gaining practical skills proven to work.
Upskilling yourself as a qualified digital marketer will make you a more valuable employee, regardless of the industry you’re in. Use the above tips to create a compelling argument, and you will stand a good chance of convincing your employer. At the end of the day investing in your education is an investment for their company’s growth. Plus, all courses are delivered online, so you can do it in your own time without affecting your current work schedule.