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Being authentic as a brand – making your audience feel like what you say about your products and services is…
What is it like to work in social media? Chat with Maddison Pace.
There is a glamour often associated with a career in social media marketing. The buzz of influencer marketing, the drive…
Influencer Marketing on a Budget: The Rise of Micro-Influencers
Ever been scrolling through social media and seen a small business talking about how sales have skyrocketed because a celeb…
Hey Siri, OK Google, Alexa! Why and How to Optimise for Voice Search
Hey Siri, OK Google, Alexa! What’s voice search and why should I be paying attention? Voice search lets you carry…
Captivate, Connect, Convert: The Power of Video in Digital Marketing
If you’ve ever lost a few hours watching Instagram Reels of celebs, cat videos on YouTube or people dancing on…
Social Media Trends in 2024
This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush.…
Five reasons why you should pursue a career in social media marketing
Have you ever looked at people posting on Facebook and Instagram and thought I could make that post better? Perhaps…
Top tips to optimise your Google Business Profile.
A Google Business Profile (GBP) is a free local listing on Google. It is a way to manage how your…
Is digital marketing the ideal side hustle?
A side hustle is a job someone takes on in addition to their primary job. For some, a side hustle…
Is Social Media Marketing a good career?
Do you have a passion for all things social media? Do you thrive in a dynamic environment? Do you have…
Seven Thoughtful Gifts for Digital Marketers
Are you looking for a gift to reward your in-house or contracting digital marketer for a great job this year?…
Your Holiday Marketing Checklist to Ensure a Stress-Free Season
Planning for the holidays always involves big lists – there’s food and gifts to buy, travel to plan and events…
Maximising Customer Input For Digital Marketing Strategies
If you’re a modern business you should have a digital marketing strategy. But even if you do, you might still…
Digital Marketing metrics you should be keeping an eye on
Every business needs a good digital marketing strategy, whether you run it in-house or outsource to a digital marketing contractor…
Webinars for effective lead generation
A webinar is an amalgamation of the word’s ‘web’ and ‘seminar’. It refers to an online presentation over the Internet…
The Power of a Well-Defined Digital Marketing Strategy
Do the blogs and social media posts you create follow a plan that makes sense for your business and drives…
Email Marketing: Your Direct Line to Customer Engagement and Loyalty
If you’re relying on social media for your marketing, then you’re missing a huge opportunity. It’s amazing how many businesses…
Client Acquisition 101: Tips for Kickstarting Your Digital Marketing Business
Congratulations you’ve set up your digital marketing business. Now you just need some clients! There are a few ways you…
Embracing AI while preserving the human touch
Artificial Intelligence (AI) has raised concerns among many, because of its potential impact on jobs, lack of regulation, and ethics.…
Social media for social change
Marketing is about exchange. In a general sense, commercial marketing is straightforward. For example, I will give you $2 and…
Staying Ahead: Integrating Emerging Trends into Your Digital Marketing Strategy
One of the coolest parts of working in digital marketing is the fact that the sector is always evolving and…
Thinking of starting your own digital marketing business? Here are some tips.
Thinking about setting up your own digital marketing business? Leeann Bassett from Face Up Now says “surround yourself with experienced…
Repurpose with Purpose: Unleash Your Content’s Full Potential.
When you’ve crafted an amazing blog post or gathered compelling data for an infographic, you want to maximise its reach.…
Optimal strategies for TikTok marketing – a chat with Rachel Klaver.
Do you want to be on TikTok? We had a chat with Rachel Klaver, content marketing coach, strategist, author, and…
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