Thinking of becoming a Digital Marketer? First of all, you’ve made a great decision. The Digital Marketing industry is ever-growing, making it an exciting industry to be apart of. However, if you want to be truly successful in the digital world, you’re going to want to keep a few things in mind.
Firstly, what does a Digital Marketer do?
In simple terms, a Digital Marketer works to promote a company’s products and/or services within the digital space. They play major roles in enhancing brand awareness, driving traffic to websites, and acquiring leads and customers.
Don’t be fooled, it’s not as simple as it seems, there are so many different aspects to digital marketing one can focus on – whether it’s website development, SEO, social media marketing or search engine marketing.
Nevertheless, no matter which area you choose to specialise in, there are some general traits you should possess and practice in order to become a successful Digital Marketing guru:
- Interested in learning new things
- Craves versatility in their job
- Is a natural leader
- Takes initiative
- Creative problem-solvers
- Understands business and marketing strategy
Be a leader
Many Digital Marketers strive to become managers of agencies, or freelance and work with multiple clients of their own. Either way, you’re likely to find yourself either managing a team or perhaps managing yourself. To be a good manager you’ll need to know how to communicate clearly and assertively to make sure things get done. At the same time, managers need to understand how not to be overbearing to the point where employees’ lose motivation and productivity.
To ensure your marketing efforts are working you’ll need to be familiar wth various analytics tools to monitor and track your campaigns’ progress and success. There are a great deal of tools out there to use, so it’s important to be up to date with the latest available to cover metrics and analysis down to the bone.
Understand Social Media
Social Media plays a huge role in Digital Marketing, so if you’re serious about the career, pick up your social media game! Start off small, by posting engaging content on your own social accounts, and once you’ve got the hang of that, try getting in touch with a small business to start controlling theirs. It’s a great way to drive straight into the social media world and get a bit of experience.
Familiarise yourself with SEO
SEO is all about monitoring and building traffic to social media and websites. Whether this may be your thing or not, you’ll need to be familiar with SEO strategies either way. This is because SEO is such an enormous part of driving traffic to websites. So when creating content you should have your SEO brain working in tandem.
Pursue Ongoing Training
The Digital Marketing field is an entire universe in itself. There are so many aspects to it, that it can be overwhelming at times. With that comes with ongoing change. Whether it may be algorithm updates, advances in technology, or enhanced platforms – it’s important to be up-to-date with the most important changes within the industry.
This calls for ongoing learning and training throughout your career.
Working with clients and being able to deliver time and time again within deadlines and to a high standard can be challenge at times. But it’s important to push through and get the work done. Having a resilient, “never give up approach”, combined with an ability to find unique solutions to problems is essential.